Study

Here you will find information on the structure and content of the degree programme, as well as the exam module and the Master's thesis. If you have a specific question that is not answered here: The IfK teaching staff will be happy to help you in a personal consultation or at the general Student Advisory Service.

Structure (start of studies from WS 20/21)

For students who started their Master's degree programme between the winter semester 2020/21 and the summer semester 2024, the examination regulations V20 apply. For students who have started their Master's degree programme since the winter semester 2024/25, the 1st amendment regulations (2023) also apply. Both documents can be found under Forms and Downloads.

The degree programme has a modular structure. It comprises the following modules:

© IfK
  • Module 1: Basic Studies: Strategic Communication

  • Module 2: Quantitative and Qualitative Methods of Empirical Social Research

  • Module 3: Specific Aspects in Strategic Communication

  • Module 4: Research Module: Strategic Communication

  • Module 5: Specialization in Strategic Communication

  • Module 6: Journalism and Media Change

  • Module 7: Structures and Processes of Public Communication 

  • Module 8: Master-Thesis