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This area deals with the social function and performance of journalism both theoretically and empirically. Research focusses on actors, organizations, journalistic programs and products as well as the relationship both between journalism and sources and between journalism and the audience.
In this area, trust processes and trust actions in the context of media are of central interest and are examined against the background of digital changes. Journalistic and media actors are analyzed both as trustors and trustees. This area deals with the audience’s trust in journalism, with trust in social fields such as politics, sports and the economy through journalism and with trust relationships within journalism.
This area deals with public communication about scientific research and with the medialization of science. Besides science-related media content, the interconnected relationship between science, the media and politics is analyzed as well. Science journalists are another important object of research in this area.
Who uses which media and which media content for which purpose? In this area, research is conducted on the use and evaluation of social and traditional media. For example, the audience of the Berlin tageszeitung (taz) has been analyzed systematically in the context of a longitudinal analysis since the mid-1990s in this research area.
Dr. Laura Badura
Dr. Sophie Bonk
Dr. Katherine Engelke
Dr. Sarah Fischer
Prof. Dr. Alexander Görke
Valerie Hase, M.A., M.Sc
Johanna Klapproth, M.A.
Dr. Hannah Lorenz
Dr. Anne Mollen
Jun.-Prof. Dr. Daniel Nölleke
Chiara Oldach
Dr. Marco Rustemeyer, M.A.
Dr. Andreas Scheu
Dr. Carla Schieb
Malte G. Schmidt, M.A.
Dr. Bernadette Uth
Alina Voigt
Dr. Stephan Völlmicke
Anna-Maria Volpers, M.A.
Dr. Christian Wiencierz
Dr. Kristina Wied
Dr. Florian Wintterlin
„Kommt Gesundheit an?“ widmet sich der Analyse und Evaluierung des Potenzials von Kommunikationsinstrumenten für die Gesundheitsversorgung, speziell der Gesundheitsvorsorge, im ländlichen Raum. Im Zentrum steht die Frage, wie wissenschaftliches Wissen und Expertenwissen im Bereich Gesundheitsvorsorge optimal vermittelt werden können. Die Besonderheit des Forschungsprojekts liegt in seiner regionalen Einbettung: Gemeinsam mit Praxispartner*innen aus dem Münsterland (beispielsweise Ärzt*innen und Krankenkassen) werden Bedarfe und Möglichkeiten regionaler Gesundheitskommunikation identifiziert, analysiert und in Pilotprojekten in die Tat umgesetzt. Konkret werden Möglichkeiten sowie die Wirksamkeit des Einsatzes von sozialen und traditionellen Medien für eine strategische und effektive Kommunikation zur Gesundheitsversorgung erforscht und erprobt. Ferner wird die Nutzerperspektive in den Blick genommen: Im Rahmen einer Panelstudie werden Bürger*innen des Münsterlandes zu ihrer Zufriedenheit mit der regionalen Gesundheitsversorgung sowie den Kommunikationsangeboten im Bereich Gesundheitskommunikation befragt.