New Research Project: External Interfaces of Communication Management. Cooperation with Communication Agencies and other Service Providers”

(16.02.2018) Led by Prof. Ulrike Röttger and Dr. Christian Wiencierz, the new research project „External Interfaces of Communication Management” aims to develop this new research field from a communication science perspective.

External service providers and partners such as consultants and communication agencies play an important role in the organization and success of organizations’ strategic communication. So far, the cooperation between organizations’ communication departments and external service providers was investigated only by an economic point of view. The result is a lack of theoretical and empirical approaches in the field communication science.

The new research project, led by Prof. Röttger and Dr. Wiencierz, investigates the question, how current and future collaborations between communication departments and external service providers are shaped. Particularly important is the question, how organizations’ changing internal structures for coordinating and cooperating are effecting the structures and processes of cooperation with external providers (cue: agile management).

Among others, the significance of a variety of external providers for corporate communications and typical forms, processes, and problems of the cooperation with external providers will be analyzed. The researchers also want to show which fields of specialization (e.g. Big Data) and new types of service providers will be important in the future.

The project runs until September 30 2020. It receives funding from the Academic Society for Management & Communication, and is part of the research program „Value Creating Communication“.

Contact person for press and public relations:
Dr. Stephan Völlmicke
phone: +49 251 83-23006
telefax: +49 251 83-21310 (department office IfK)

For further enquiry with regards to content:
Dr. Christian Wiencierz