Effect and use of internal communication

Duration: 15.01.2024 - 31.12.2024

Conductor:  Prof. Dr. Sigrid Kannengießer

Funding: Günter Thiele Foundation for Communication and Management

Keywords: Internal communication, crisis, managers, survey

Abstract

Internal communication is not only considered to be of great importance for organisations in times of uncertainty, insecurity and crises. It generally contributes to stabilising organisations, providing orientation, strengthening the sense of belonging, enabling informed decision-making processes and reducing fears in uncertain times. The research project focuses on the question of how employees and managers perceive and evaluate formal and informal internal communication in their organisation - and what conclusions can be drawn from this for internal strategic communication.
Methodologically, an online survey of managers and employees is planned. The survey continues a representative online survey from 2022 and is thus able to describe changes in the perception and evaluation of internal communication in the transformative time after the COVID-19 pandemic. The research project is supported by the Günter Thiele Foundation for Communication and Management <https://www.deutsches-stiftungszentrum.de/stiftungen/guenter-thiele-stiftung> from Leipzig with almost €10,000 and will run for seven months.