Prof. Julia Metag

Professor, Director of the Department of Communication
Portrait: Julia Metag
© Nadine Daum

Department of Communication 
Room E 208 
Bispinghof 9-14
D-48143 Münster

Tel.: +49 251 83-21244
julia.metag@uni-muenster.de

Consultation hours

Arrangement by email

  • Chair

    The chair "Forms and processes of public communication" is headed by Prof. Dr. Julia Metag. The groups’ focus is on political communication, science communication and media effects research.

  • Research Focus

    • Science communication
    • Political communication
    • Media use and effects
    • Online communication

  • Short CV

    Dr. Julia Metag studied Media studies, American literature and Geography at the Friedrich-Schiller-University Jena and the Mary Immaculate College, Limerick, Ireland from 2003-2009. Research Assistant at the University of Muenster, Department of Communication, from 2009-2013. Dissertation on political communication and direct democracy in 2013. 2013-2016 Senior Research Assistant at the IKMZ – Department of Communication and Media Research, University of Zurich. Lectureship at the University of Luzern and University of Jena. 2016-2019 Professor of Communication Science at the Department of Communication and Media Research (DCM), University of Fribourg, Switzerland. 2016-2018 Secretary of the Environmental Communication Division of the International Communication Association (ICA). 2018-2020 Vice chair of the Political Communication Division of the German Communication Association (DGPuK). Since 2019 Professor for Communication Science at the Department of Communication, University of Muenster.

  • Memberships

    • Member of the Deutsche Gesellschaft für Publizistik und Kommunikationswissenschaft (DGPuK)
    • Member of the International Communication Association (ICA)
    • Member of the European Communication Research and Education Association (ECREA)
    • Member of the Center for Higher Education and Science Studies CHESS, University of Zurich
    • Member of the Academia Europaea (The Academy of Europe)
    • Co-publisher of the journal "Studies in Communication and Media" (SCM)
    • Member of the Editorial Board of the journal "Studies in Communication Sciences" (SComs)
    • Member of the Editorial Board of the journal "Media and Communication"

  • Final Theses at the Chair

    Are you interested in writing your thesis at the chair of forms and processes of public communication ? The following document will help you to find a topic for your thesis.

    Suggested topics for bachelor's and master's theses at the Chair of Forms and Processes of Public Communication

  •  

    Publications

    • , , & (). How Are Attitudes Toward News Coverage of Immigration Related to General Trust in News Media? A Longitudinal Test of Spillover Effects of Hostile Media and Credibility Perceptions. International Journal of Communication, 18, 4748–4769.
    • (). Trends der Wissenschaftskommunikation(sforschung). Theo-Web. Zeitschrift für Religionspädagogik, 23 (2), 30–40.
    • (). Stoltenberg, Daniela: The Spaces of Public Issues. How Social Media Discourses Shape Public Imaginations of Issue Spatiality (Rezension). Publizistik. doi: 10.1007/s11616-024-00865-4.
    • , , & (). Wissenschaftscomics für die Erwachsenenbildung: Das Projekt „Frag Sophie!“. Magazin erwachsenenbildung.at. Das Fachmedium für Forschung, Praxis und Diskurs., 52, 99–110.
    • , & (). Diversity in Audiences. in Benouar, D. (ed.), Oxford Research Encyclopedia of Natural Hazard Science Oxford University Press. doi: 10.1093/acrefore/9780199389407.013.454.
    • , , , & (). The Interplay of Knowledge Overestimation, Social Media Use, and Populist Ideas: Cross-Sectional and Experimental Evidence From Germany and Taiwan. Communication Research. doi: 10.1177/00936502241230203.
    • , & (). Der Wissenschaft vertrauen?

    • Metag, J., Wintterlin, F., & Klinger, K. (ed.), Media and Communication, 11 (1).
    • , , & (). Cognitio populi – Vox populi: Implications of science-related populism for communication behavior. Communications: The European Journal of Communication Research, 1–24. doi: 10.1515/commun-2022-0059.
    • , & (). What Leads to Audience Issue Fatigue? A Linkage Analysis Study on the Effects of News Coverage on Fatigue from Ongoing News Issues. International Journal of Communication, 17, 2967–2987.
    • , , & (). Editorial: Science Communication in the Digital Age: New Actors, Environments, and Practices. Media and Communication, 11 (1), 211–373. doi: 10.17645/mac.v11i1.6905.
    • , & (). Grundlagenbeitrag: Qualitative Befragungen im Kontext von Wissenschaftskommunikation. in Niemann, P., van den Bogaert, V., & Ziegler, R. (ed.), Evaluationsmethoden der Wissenschaftskommunikation (pp. 105–116). VS Verlag für Sozialwissenschaften. doi: 10.1007/978-3-658-39582-7_7.

    • , , , , & (). Are science communication audiences becoming more critical? Reconstructing migration between audience segments based on Swiss panel data. Public Understanding of Science, 31 (5), 553–562. doi: 10.1177/09636625211057379.
    • , , , , , & (). Predicting Public Trust in Science: The Role of Basic Orientations Toward Science, Perceived Trustworthiness of Scientists, and Experiences With Science. Frontiers in Communication, 6, 1–13. doi: 10.3389/fcomm.2021.822757.
    • , , & (). Global Warming's Five Germanys – Revisited and Framed in an International Context. Environmental Communication, 16 (8), 1108–1126. doi: 10.1080/17524032.2022.2153897.
    • , & (). Too Much Information? A Longitudinal Analysis of Information Overload and Avoidance of Referendum Information Prior to Voting Day. Journalism & Mass Communication Quarterly, 9 (1), 1–22. doi: 10.1177/10776990221127380.
    • , , & (). Negative effects of long-lasting media attention to public issues on recipients: Conceptualizing issue fatigue. Studies in Communication Sciences, 22 (2), 385–401. doi: 10.24434/j.scoms.2022.02.007.
    • , , , , & (). Engaging the public or asking your friends? Analysing science-related crowdfunding using behavioural and survey data. Public Understanding of Science, 31 (8), 993–1011. doi: 10.1177/09636625221113134.
    • , , , & (). Who supports science-related populism? A nationally representative survey on the prevalence and explanatory factors of populist attitudes toward science in Switzerland. PloS one, 17 (8), 1–20. doi: 10.1371/journal.pone.0271204.
    • , , , , & (). From Hype Cynics to Extreme Believers: Typologizing the Swiss Population’s COVID-19-Related Conspiracy Beliefs, Their Corresponding Information Behavior, and Social Media Use. International Journal of Communication, 16, 2885–2910. doi: 10.18863/3797.
    • , , , & (). Expanding Conceptualizations of Environmental Communication Research. in Takahashi, B., Metag, J., Thaker, J., & Evans Comfort, S. (ed.), The Handbook of International Trends in Environmental Communication (pp. 3–13). Routledge.
    • , & (). Media Effects in the Context of Environmental Issues. in Takahashi, B., Metag, J., Thaker, J., & Evans Comfort, S. (ed.), The Handbook of International Trends in Environmental Communication (pp. 31–49). Routledge.
    • Takahashi, B., Metag, J., Thaker, J., & Evans Comfort, S. (ed.) (). The Handbook of International Trends in Environmental Communication. Routledge.

    • , & (). Content Analyses of Technology Coverage. in Oehmer, F., Kessler, S. H., Humprecht, E., Sommer, K., & Castro Herrero, L. (ed.), Handbook of Standardized Content Analysis: Applied Designs to Research Fields of Communication Science (pp. 239–247). Springer Fachmedien Wiesbaden. doi: 10.1007/978-3-658-36179-2.
    • (). Die Autoren in den Social Media. in Prinzing, M., & Blum, R. (ed.), Handbuch des Politischen Journalismus (pp. 353–358). Herbert von Halem Verlag.
    • (). Soziale Medien. in Prinzing, M., & Blum, R. (ed.), Handbuch des Politischen Journalismus (pp. 433–438). Herbert von Halem Verlag.
    • , & (). Fatigued by Ongoing News Issues? How Repeated Exposure to the Same News Issue Affects the Audience. Mass Communication and Society, 25 (4), 1–21. doi: 10.1080/15205436.2021.1956543.
    • , & (). Audiences of science communication between pluralisation, fragmentation and polarisation. in Bucchi, M., & Trench, B. (ed.), Routledge Handbook of Public Communication about Science and Technology (3. edt.) (pp. 1–14). Routledge.
    • , & (). Examining Avoidance of Ongoing Political Issues in the News: A Longitudinal Study of the Impact of Audience Issue Fatigue. International Journal of Communication, 15, 1789–1809.

    • (). Climate change visuals: a review of their effects on cognition, emotion and behaviour. in Holmes, D. C., & Richardson, L. M. (ed.), Research Handbook on Communicating Climate Change (pp. 153–160). unbekannt / n.a. / unknown. doi: 10.4337/9781789900408.00025.
    • (). Tension between visibility and invisibility: Science communication in new information environments. Studies in Communication Sciences, 21 (1), 1–16.
    • , , & (). Politics in the 'Selfie' Era: The Role of Politicians' Self-Portrayaly in Citizens' Perceptions of Politicians' Characteristics. in Hug, T., Maurer, A., & Walli, T. (ed.), Crossing Borders. Passagi di confine. Grenzgänge (pp. 233–252). Innsbruck University Press.
    • (). What drives science media use? Predictors of media use for information about science and research in digital information environments. Public Understanding of Science, 29 (6), 561–578. doi: 10.1177/0963662520935062.
    • , & (). Beyond normalization and equalization on Twitter: Politicians’ Twitter use during non-election times and influences of media attention. Applied Journalism & Media Studies, 9 (2), 169–189. doi: 10.1386/ajms_00021_1.

    • (). Technology Coverage. in Vos, T. P., Hanusch, F., Dimitrakopoulou, D., Geertsema-Sligh, M., & Sehl, A. (ed.), The International Encyclopedia of Journalism Studies (pp. (1–5)). John Wiley & Sons. doi: 10.1002/9781118841570.iejs0216.
    • , , & (). Who wants to be a citizen scientist? Identifying the potential of citizen science and target segments in Switzerland. Public Understanding of Science, 28 (6), 652–668. doi: 10.1177/0963662519852020.
    • , , , & (). Hochschulkommunikation aus kommunikationswissenschaftlicher Perspektive. in Fähnrich, B., Metag, J., Post, S., & Schäfer, M. S. (ed.), Vol. 21. Forschungsfeld Hochschulkommunikation (pp. 1–21). Springer Fachmedien Wiesbaden. doi: 10.1007/978-3-658-22409-7\textunderscore1.
    • Fähnrich, B., Metag, J., Post, S., & Schäfer, M. S. (ed.) (). Forschungsfeld Hochschulkommunikation. Springer Fachmedien Wiesbaden. doi: 10.1007/978-3-658-22409-7.
    • , & (). Hochschulkommunikation in Online-Medien und Social Media. in Fähnrich, B., Metag, J., Post, S., & Schäfer, M. S. (ed.), Vol. 31. Forschungsfeld Hochschulkommunikation (pp. 363–391). Springer Fachmedien Wiesbaden. doi: 10.1007/978-3-658-22409-7\textunderscore17.
    • , , & (). Direct and Indirect Effects of Involvement on Hostile Media Perceptions in the Context of the Refugee Crisis in Germany and Switzerland. Mass Communication and Society, 22 (2), 171–195. doi: 10.1080/15205436.2018.1536791.
    • , & (). Political communication in and about crises – Introduction to the Thematic Section. Studies in Communication Sciences, 19 (1), 65–68. doi: 10.24434/j.scoms.2019.01.005.
    • Metag, J., & Dalmus, C. (ed.) (). Political communication in and about crises - Thematic Section in Studies in Communication Science. Seismo Verlag.
    • , , , , & (). “Space means Science, unless it’s about Star Wars”: A qualitative assessment of science communication audience segments. Public Understanding of Science, 29 (2), 157–175. doi: 10.1177/0963662519881938.

    • , , & (). A Short Survey Instrument to Segment Populations According to Their Attitudes Toward Science. Scale Development, Optimization and Assessment. Environmental Communication, 12 (8), 1095–1108. doi: 10.1080/17524032.2018.1461673.
    • (). Visuelle Wissenschaftskommunikation. in Lobinger, K. (ed.), Vol. 35. Handbuch Visuelle Kommunikationsforschung (pp. 291–312). Springer Fachmedien Wiesbaden. doi: 10.1007/978-3-658-06738-0\textunderscore35-1.
    • , , , & (). Selling science 2.0: What scientific projects receive crowdfunding online? Public Understanding of Science, 27 (5), 496–514. doi: 10.1177/0963662516668771.
    • , , , , & (). The different audiences of science communication: A segmentation analysis of the Swiss population's perceptions of science and their information and media use patterns. Public Understanding of Science, 27 (7), 836–856. doi: 10.1177/0963662517752886.
    • , & (). Audience Segments in Environmental and Science Communication: Recent Findings and Future Perspectives. Environmental Communication, 12 (8), 995–1004. doi: 10.1080/17524032.2018.1521542.
    • , , , , & (). Between Active Seekers and Non-Users: Segments of Science-related Media Usage in Switzerland and Germany. Environmental Communication, 12 (8), 1077–1094. doi: 10.1080/17524032.2018.1463924.
    • , & (). Special Issue: Audience Segments in Environmental and Science Communication. Environmental Communication, 12 (8), 995–1126. doi: 10.1080/17524032.2018.1521542.

    • (). Rezeption und Wirkung öffentlicher Wissenschaftskommunikation. in Bonfadelli, H., Fähnrich, B., Lüthje, C., Milde, J., Rhomberg, M., & Schäfer, M. S. (ed.), Forschungsfeld Wissenschaftskommunikation (pp. 251–274). VS Verlag für Sozialwissenschaften. doi: 10.1007/978-3-658-12898-2\textunderscore14.
    • , , , , & (). Brute force effects of mass media presence and social media activity on electoral outcome. Journal of Information Technology and Politics, 14 (4), 348–371. doi: 10.1080/19331681.2017.1374228.
    • , , , , & (). How journalists verify user-generated content during terrorist crises. Analyzing Twitter communication during the Brussels attacks. Social Media + Society, 3 (3), 1–13. doi: 10.1177/2056305117717888.
    • , & (). Hochschulen zwischen Social Media-Spezialisten und Online-Verweigerern. Eine Analyse der Online-Kommunikation promotionsberechtigter Hochschulen in Deutschland, Österreich und der Schweiz. Studies in Communication and Media, 6 (2), 160–195. doi: 10.5771/2192-4007-2017-2-160.
    • , & (). Journalists' Use of Political Tweets. Digital Journalism, 5 (9), 1155–1172. doi: 10.1080/21670811.2016.1248989.
    • , , & (). Global warming's five Germanys: A typology of Germans' views on climate change and patterns of media use and information. Public Understanding of Science, 26 (4), 434–451. doi: 10.1177/0963662515592558.

    • (). Political communication and opinion formation in Germany: A comparative study of local and national issues. European Journal of Communication, 31 (2), 185–203. doi: 10.1177/0267323116629876.
    • (). Content Analysis Methods for Assessing Climate Change Communication and Media Portrayals. in Nisbet, M., Ho, S., Markowitz, E., O'Neill, S., Schäfer, M. S., & Thaker, J. (ed.), Oxford Encyclopedia of Climate Change Communication (p. /–/). Oxford University Press. doi: 10.1093/acrefore/9780190228620.013.486.
    • , & (). Das Konstrukt Themenverdrossenheit und seine Messung. Theoretische Konzeptualisierung und Skalenentwicklung. Medien & Kommunikationswissenschaft, 64 (4), 542–563. doi: 10.5771/1615-634X-2016-4-542.
    • , & (). The special case of Switzerland: Swiss politicians on Twitter. New Media and Society, 18 (10), 2413–2431. doi: 10.1177/1461444815586982.
    • , , & (). Eisbär, Gletscher und Windräder -- Die Wahrnehmung von Klimawandel-Bildern in Deutschland. in Ruhrmann, G., Guenther, L., & Kessler, S. H. (ed.), Wissenschaftskommunikation zwischen Risiko und (Un-)Sicherheit (pp. 143–170). Herbert von Halem Verlag.
    • , , , , & (). Perceptions of Climate Change Imagery. Science Communication, 38 (2), 197–227. doi: 10.1177/1075547016635181.
    • , & (). Agenda-Building durch Twitter? Eine Analyse der Nutzung politischer Tweets durch Schweizer Journalistinnen und Journalisten. in Henn, P., & Friess, D. (ed.), Politische Online-Kommunikation: Voraussetzungen und Folgen des strukturellen Wandels der politischen Kommunikation (pp. 95–116). Selbstverlag / Eigenverlag. doi: 10.17174/DCR.V3.5.

    • (). Interpersonale Kommunikation in der Wissenschaftskommunikation. Bestandsaufnahme und Analyse am Beispiel energiepolitischer Maßnahmen. in Schäfer, M. S., Kristiansen, S., & Bonfadelli, H. (ed.), Wissenschaftskommunikation im Wandel (pp. 315–341). Herbert von Halem Verlag.
    • (). Die Stimme des Volkes. Kommunikations- und Meinungsbildungsprozesse bei lokal- und bundespolitischen Entscheidungen. Medien & Kommunikationswissenschaft, 63 (1), 18–43. doi: 10.5771/1615-634x-2015-1-18.

    • , & (). Why Do Candidates Use Online Media in Constituency Campaigning? An Application of the Theory of Planned Behavior. Journal of Information Technology & Politics, 11 (2), 151–168.
    • , & (). Technophobia towards emerging technologies? A comparative analysis of the media coverage of nanotechnology in Austria, Switzerland and Germany. Journalism: Theory, Practice and Criticism, 15 (4), 463–481. doi: 10.1177/1464884913491045.
    • (). Politische Kommunikation in lokalen und nationalen Öffentlichkeiten. Ein Vergleich der Rezeptions- und Meinungsbildungsprozesse. Nomos.

    • , , & (). Online-Campaigning als Wahlkampfstrategie. Zum Erklärungswert der Theorie geplanten Verhaltens für die strategische Kommunikation von Kandidaten. in Gehrau, V., Röttger, U., & Preusse, J. (ed.), Strategische Kommunikation – Umrisse und Perspektiven eines Forschungsfeldes (pp. 173–199). VS Verlag für Sozialwissenschaften.
    • , & (). Lassen sich mit dem Internet Wählerstimmen gewinnen? Publizistik, 58 (1), 23–44. doi: 10.1007/s11616-013-0168-y.
    • (). Lokal kompetenter? Einflüsse von Kommunikations- und Informationsverarbeitungsprozessen auf die Kompetenz bei lokal- und bundespolitischen Entscheidungen. Studies in Communication and Media, 2 (3), 335–365. doi: 10.5771/2192-4007-2013-3-335.
    • , & (). Fragmentierung städtischer Öffentlichkeit. Integration sozialgeografischer und kommunikationswissenschaftlicher Ansätze. in Pfetsch, B., Greyer, J., & Trebbe, J. (ed.), Schriftenreihe der Deutschen Gesellschaft für Publizistik- und KommunikationswissenschaftMediaPolis - Kommunikation zwischen Boulevard und Parlament (pp. 63–82). UVK Verlag.

    • , , , & (). Framing Emerging Technologies. Risk Perceptions of Nanotechnology in the German Press. Science Communication, 34 (1), 5–29. doi: 10.1177/1075547011417892.
    • , , , , & (). Das Bild der Nanotechnologie in der deutschen Presse: Eine Langzeitbeobachtung 2000 bis 2011. ifk-Forschungsbericht.
    • , & (). Strategic, Structural, and Individual Determinants of Online Campaigning in German Elections. Policy & Internet, 4 (3-4), 136–158. doi: 10.1002/poi3.14.

    • , , , , & (). Das Bild der Nanotechnologie in deutschen Printmedien. Eine frameanalytische Langzeitstudie. Publizistik, 56 (2), 199–219.

  • Current Projects

    Communication of private universities – analysis of the organisation, goals and visibility

    The project examines the communication of private universities. By means of surveys, it will be analysed how the communication departments of private universities are organised and how they are anchored in the organisational structure of the universities. In addition, the focus is on which strategic goals private universities pursue with their communication and which role university communication fulfils for the organisation from the point of view of the university management and communication departments. In a second step, content analysis will be used to examine the extent to which the goals are reflected in university communication and in media coverage of private universities. The results will be discussed with the relevant contact persons in both private and state universities in workshops, networking meetings and at conferences. This will promote the exchange between state and non-state higher education institutions with regard to the orientation of higher education communication and discuss the transferability of the results to state higher education institutions. Overall, the project generates scientifically robust knowledge about the field of action of higher education communication and its underlying logic for private higher education institutions.

    News reporting on digital media use for the self-management of chronic diseases

    • Project team: Prof. Julia Metag
    • Duration: 01.12.2023 to 30.11.2027
    • Assistance: Franca Singh, M. A.
    • Funding: DFG (Individual Project within the Research Unit DISELMA – Digital media in chronic disease self-management)

    As part of the societal context, the public discourse on digital self-management can influence individuals’ self-management of chronic diseases. Media are one of the most important sources for health-related information. To understand how digital media are used to cope with stressors, it is thus of importance to analyze the public discourse on these issues. A systematic study of the news reporting on digital media use in the context of chronic diseases does not exist. Therefore, this project will analyze the news reporting on digital media use for the self-management of chronic diseases, drawing on the framing approach and news value theory. In addition, it aims to understand what role scientific evidence of the benefits and risks of using digital media for the self-management of chronic diseases plays in the coverage.

    Research Network Cultures of Compromise

    • Project team: Prof. Dr. Ute Schneider (University Duisburg-Essen), Prof. Dr. Ulrich Willems (University Münster), Prof. Dr. Constantin Goschler (Ruhr University Bochum), Prof. Dr. Julia Metag and many more
    • Duration: 2021 – 2024
    • Funding: Ministry of Culture and Science of the State of North Rhine-Westphalia

    The interdisciplinary research network "Cultures of Compromise" investigates the socio-economic, political-legal and cultural conditions of compromise in different contexts, cultures and eras. Based on an analysis of Western contemporary societies, the preconditions for compromise are explored from both a historical-comparative and a cultural/civilizational-comparative perspective. In a first step, Israel and Japan will be analyzed as comparative cultural cases. The interdisciplinary research network, which combines the subjects of history, political science, law, communication studies, and literary studies, among others, consists of more than 30 scholars from the universities of Duisburg-Essen (UDE), Münster (WWU), and Bochum (RUB). The network is headed by Prof. Dr. Ute Schneider (UDE, History), Prof. Dr. Ulrich Willems (WWU, Political Science) and Prof. Dr. Constantin Goschler (RUB, History). It is funded by the Ministry of Culture and Science of the State of North Rhine-Westphalia (MKW/NRW) with 2.1 million euros. The first funding phase (2021-2024) is to lead to a larger application project.

    Science Barometer Switzerland

    • Project team: Julia Metag, Mike S. Schäfer (University Zürich)
    • Duration: 2016-2022
    • Funding: Gebert Rüf Stiftung, Stiftung Mercator Schweiz, IKMZ – Institut für Kommunikationswissenschaft und Medienforschung der Universität Zürich

    The Science Barometer Switzerland surveys channels, forms and frequency of Swiss citizens' contact with scientific topics as well as their knowledge and attitudes towards science. By means of a representative survey of the Swiss population conducted in a three-year interval, current, far-reaching changes in science communication and its audience can be mapped and connections between science communication, its use and audience reactions can be revealed. The three survey waves take place in 2016, 2019 and 2022 – as well as three accompanying workshops. The goal is to continue the project permanently after 2022.

  • Completed Projects

    Health Communciation with regards to Male Infertility: Pilot study

    • Project team: Prof. Dr. Julia Metag, Lena Zils M.A., Meret Laser B.Sc.
    • Duration: 01.10.2022 – 28.02.2023
    • Funding: Clinical Research Unit „Male Germ Cells: From Genes to Function”

    As part of the initiative Reproduction.MS, scientist of the University, the University Medical Centre and the Max Planck Institut of Münster along with the RWTH Aachen University examine male infertility thoroughly from a reproductive medical point of view. Our research team “Forms and Processes of Public Communication” complements the initiative by adding a communication science perspective aiming to analyze the health communication with regards to male infertility in order to improve patient care and the communication process. By carrying out in-depth interviews, tracking the patient’s informational behavior and conducting a content analysis of online sources concerning male infertility, we want to understand how affected couples seek and receive information throughout the internet and what pitfalls they face by doing so. With our pilot study, we want to lay the groundwork for the requested collaborative research centre „Principles of Reproduction — Unravelling the Molecular Mechanisms of Male Infertility”.

    "Nachgefragt bei Sophie & Co"

    As a further stage of the predecessor project "Frag Sophie! – Entwicklung einer Comicfigur zur Beantwortung wissenschaftlicher Fragen", the collaborative project " Nachgefragt bei Sophie & Co" signifies the strengthening of the exchange between science and the public. So far, the avatar "Sophie" has primarily enabled citizens to submit questions to scientists in online environments, which were answered in collaboration with scientists, the Innovation Office of the University of Münster and artists. The follow-up project focuses on more direct communication with the public. For example, children and adults can pose questions to "Sophie" in context of creative workshops, mobile exhibitions, or school events, thus stimulating an exchange between science and the public. There will be a lot to be “inquired” again in the sub-project headed by Prof. Julia Metag and Kira Klinger. Based on anonymized data collected from participants, the project will not only investigate whether and how "Nachgefragt bei Sophie & Co" is received by different target groups, but also how participants differ regarding their information behavior and their attitudes toward science and research.

    Global Warming’s Five Germanys

    • Duration: Since January 2021

    • Project team: Prof. Dr. Julia Metag (WWU), Kira Klinger (WWU), Mike Schäfer (University Zürich)

    • Funding: Equity resources

    Climate change is one of the major challenges facing humanity and a topic of controversial public debate – which makes research into attitudes toward climate change within specific segments of the population even more crucial. The research project aims to identify segments within the German population based on their attitudes towards climate change as well as segment-specific patterns of media and information use, and to discuss findings in an international context.

    More of the Same or Manifold Perspectives? A Systematic Literature Review on Research on Politicians’ Social Media Use

    • Duration: 2020 – 2022

    • Project team: Prof. Dr. Julia Metag, Florian Wintterlin, Kira Klinger, Lukas Lindenschmidt

    • Funding: Equity resources

    Social media have become a central arena for political communication over the past two decades. Platforms such as Twitter or Facebook offer a quick and targeted channel to disseminate content of one's political agenda, to mobilize and interact with potential voters. The aim of the project is to systematically review the current state of research on the use of social media by politicians in an international context.

    Analyzing the emergence and consequences of topic disenchantment: a longitudinal multi-method study

    • Project team: Julia Metag, Gwendolin Gurr
    • Duration: 2018-2021
    • Funding: Schweizerischer Nationalfonds (SNF)

    The project examines the causes, temporal development and consequences of issue fatigue. Issue fatigue occurs once a topic is portrayed continuously and intensively in the media. Even people who were initially interested in the topic can become weary of it over time. One consequence of issue fatigue may be the avoidance of the media coverage on that specific issue. This project examines issue fatigue among Swiss citizens based on two issues, one of which is expected to be Brexit in 2019. Three objectives are pursued: First, we investigate the extent to which issue fatigue can be detected among the Swiss population concerning the issues under investigation. Second, we analyze which factors lead to someone becoming issue blind. Third, we examine what effects issue fatigue has on citizens' further information behavior. Finally, we conduct whether there are differences between the various issues.

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    Scientific Talks

    • Mede, Niels G.; Schäfer, Mike S.; Metag, Julia, Howell, Emily; Brossard, Dominique; Beets, Becca, & Calice, M. : “Assessing science literacy across digital societies: A new survey measure for civic, media, and cognitive science literacy.” CST China symposium “Communicating Science across Cultures: Approaches, Perspectives and Challenges”, Suzhou, .
    • Weitz, Paula; Rosauer, Marie; Metag, Julia : “From the influence of the social environment to perceived disinformation – An analysis of factors influencing intentional and unintentional news avoidance among young adults”. European Communication Conference (ECC) der European Communication Research and Education Association (ECREA), Ljubljana, .
    • Metag, Julia; Scholthaus, Marina; Klinger, Kira : “Global Warming's Five Germanys: Unveiling media habits and information seeking in daily life”. 10. European Communication Conference (ECC) der European Communication Research and Education Association (ECREA), Ljubljana, .
    • Metag, Julia : „Trends in der Wissenschaftskommunikation(sforschung)“. Jahrestagung der Gesellschaft für wissenschaftliche Religionspädagogik (GwR), Würzburg, .
    • Zils, Lena; Wintterlin, Florian; Metag, Julia; Mede, Niels G.; Schäfer, Mike S. : “Informed critics? Exploring media- and science-related predictors of alternative media use for information about science”. 6th Multidisciplinary International Symposium on Disinformation in Open Online Media (MISDOOM 2024), Münster, .
    • Zils, Lena; Feidicker, Theresa; Metag, Julia : “Peak of Rotten Compromise: The Role of Compromise in Media Coverage”. 74th Annual International Communication Association Conference (ICA), Gold Coast, .
    • Mede, Niels G.; Schäfer, Mike S.; Metag, Julia, Howell, Emily; Brossard, Dominique; Beets, Becca : “Measuring science literacy in a digital world: Development and validation of a multi-dimensional survey scale”. Preconference “Science Communication as a Human Right” at the 74th Annual Conference of the International Communication Association (ICA), Brisbane, .
    • Rossmann, C.; Karnowski, V.; Metag, J.; Raupp, J.; Reifegerste, D.; Riesmeyer, C.; Sawalha, N.; Esser, A.-L.; Kammerer, R.; Lux, A.; Neuberger, M.; Rödel, N.; Singh, F. : „Digitale Medien im Selbstmanagement chronischer Erkrankungen (DISELMA): Visionen für ein besseres Leben?“ 69. DGPuK-Jahrestagung, Erfurt, .
    • Wintterlin, Florian; Klinger, Kira; Metag, Julia : „ Just more of the same? Ein Systematic Review der Forschung zur Nutzung von sozialen Medien durch Politiker*innen“. Gemeinsame Jahrestagung der Fachgruppe „Kommunikation und Politik“ der Deutschen Gesellschaft für Publizistik‐ und Kommunikationswissenschaft (DGPuK) und der Fachgruppe „Politische Kommunikation“ der Schweizerischen Gesellschaft für Kommunikations‐ und Medienwissenschaft (SGKM), Bern, .
    • Zils, Lena; Feidicker, Theresa; Metag, Julia : „‚Gipfel der faulen Kompromisse‘: Die Rolle des Kompromisses als Konfliktregulierungsstrategie in der Medienberichterstattung“. KI | Konflikte | Konventionen – Gemeinsame Jahrestagung der Fachgruppe „Kommunikation und Politik“ der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), des Arbeitskreises „Politik und Kommunikation“ der Deutschen Vereinigung für Politische Wissenschaft (DVPW) und der Fachgruppe „Politische Kommunikation“ der Schweizerischen Gesellschaft für Kommunikations‐ und Medienwissenschaft (SGKM), Düsseldorf, .
    • Metag, Julia; Gurr, Gwendolin : “Too much information? A longitudinal analysis of information overload and avoidance of referendum information prior to voting day”. 9th European Communication Conference (ECC) der European Communication Research and Education Association (ECREA), Aarhus, .
    • Niels, Mede; Mike, Schäfer; Julia, Metag; Adrian, Rauchfleisch : “Populist demands toward science and their implications for science communication: Analyzing science-related populism across countries and contexts”. 9th European Communication Conference (ECC) der European Communication Research and Education Association (ECREA), virtual, .
    • Niels, Mede; Mike, Schäfer; Julia, Metag; Adrian, Rauchfleisch : “Science-related populism and its implications for public opinion and communication about science”. Scientific Expertise, Communication and Trust (SECAT) conference, virtual, .
    • Hase, Valerie; Schäfer, Mike; Metag, Julia; Bischofberger, Mirko; Henry, Luc : “Engaging the Public or Asking Your Friends? Analyzing Science-Related Crowdfunding Using Behavioral, Survey, and Content Analysis Data”. 72nd Annual ICA Conference, Paris, .
    • Mede, Niels; Rauchfleisch, Adrian; Metag, Julia; Schäfer, Mike : “Social Media Use and Engagement, Knowledge Overestimation, and Populism Fuel Each Other During the COVID-19 Pandemic: Correlational and Experimental Evidence From Germany and Taiwan”. 72nd Annual ICA Conference, Paris, .
    • Gurr, Gwendolin; Metag, Julia : “What Leads to Audience Issue Fatigue? A Linkage Analysis Study on the Effects of News Coverage on Fatigue From Ongoing News Issues”. 72nd Annual ICA Conference, Paris, .
    • Takahashi, Bruno; Thaker, Jagadish; Comfort, Suzannah; Metag, Julia : “BLUE SKY WORKSHOP: Broadening Participation in Environmental Communication Research”. 72nd Annual ICA Conference, Paris, .
    • Mede, Niels; Schäfer, Mike; Metag, Julia : “Cognitio Populi – Vox Populi: The Implications of Science-Related Populism for Communication Behavior”. 72nd Annual ICA Conference, Paris, .
    • Mahl, Daniela; Schäfer, Mike; Füchslin, Tobias; Metag, Julia; Zeng, Jing : “Typologizing the Swiss Populations’ COVID-19-Related Conspiracy Beliefs and Their Corresponding Information Behavior and Media Use”. 72nd Annual ICA Conference, Paris, .
    • Wintterlin, Florian; Gurr, Gwndolin; Metag, Julia : “The Perception of Issue-Specific Coverage and Trust in News Media. Examining the Influence of Hostile Media Perceptions and Credibility”. 72nd Annual Conference of the International Communication Association (ICA), Paris, .
    • Klinger, Kira; Metag, Julia; Schäfer, Mike : “Global Warming’s Five Germanys Reloaded: A Segmentation of the German Population in Context of International Research”. 72nd Annual ICA Conference, Parlais des Congres, Paris, .
    • Wintterlin, Florian; Gurr, Gwendolin; Metag, Julia : “The Perception of Issue-Specific Coverage and Trust in News Media: Examining the Influence of Hostile Media Perceptions and Credibility”. 72nd Annual ICA Conference, Paris, .
    • Wintterlin, Florian; Hendriks, Friederike; Mede, Niels; Bromme, Rainer; Metag, Julia; Schäfer, Mike S. : “Antecedents of trust in scientists: The role of attitudes to and experiences with science”. ICA-Preconference "The science of science communication: Mapping the field", Paris, .
    • Gurr, Gwendolin; Metag, Julia : “What Leads to Audience Issue Fatigue? A Linkage Analysis Study on the Effects of News Coverage on Fatigue from Ongoing News Issues”. SGKM Jahrestagung 2022, Zürich, .
    • Klinger, Kira; Metag, Julia; Schäfer, Mike S. : „Global Warming's Five Germanys Reloaded: Segmenting the German Population in the Context of International Research. “. Vortrag auf der 6. Jahrestagung der Fachgruppe Wissenschaftskommunikation: „Klima(wandel) Kommunikation“ , Ilmenau, .
    • Niels, Mede; Adrian, Rauchfleisch; Julia, Metag; Mike, Schäfer : “How knowledge overestimation, science-related populism, and digital media use fuel each other during the COVID-19 pandemic: Representative survey evidence from Germany and Taiwan”. 74th Annual Conference der World Association for Public Opinion Research (WAPOR), virtual, .
    • Metag, Julia; Gurr, Gwendolin : “Fatigued by ongoing news issues? How repeated exposure to the same political issue affects the audience”. 71. Jahrestagung der International Communication Association (ICA), Digital, .
    • Gurr, Gwendolin; Metag, Julia : “Examining avoidance of ongoing political issues in the news: a longitudinal study of the impact of audience issue fatigue.” 71. Jahrestagung der International Communication Association (ICA), Digital, .
    • Metag, Julia : „Trends und Problemfelder der Wissenschaftskommunikation“. WWU Weiterbildung Wissenschaftsmarketing, digital, .
    • Gurr, Gwendolin; Metag, Julia : “Explications of avoiding ongoing issues in the news: On the role of the audience’ issue fatigue”. 66. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), Online, .
    • Mede, Niels G.; Schäfer, Mike S.; Füchslin, Tobias; Metag, Julia : “Science-related populism in Switzerland and its implications for science-related media use: Results from a nationally representative survey”. 66. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), Online, .
    • Mede, Niels; Schäfer, Mike S.; Metag, Julia; Klinger, Kira : “Science related populism, its prevalence, antecedents, and outcomes: Evidence from the Science Barometer Switzerland”. PERITIA: Trust in expertise in a changing media landscape, Virtual Scientific Conference, .
    • Gurr, Gwendolin; Metag, Julia : „Too much information? A longitudinal analysis of information overload and avoidance of referendum information prior to voting day.“ Gemeinsame Jahrestagung 2021 der Fachgruppe „Kommunikation und Politik“ der DGPuK, des Arbeitskreises „Politik und Kommunikation“ der DVPW und der Fachgruppe „Politische Kommunikation“ der SGKM, Digital, .
    • Klinger, Kira; Metag, Julia; Mede, Niels; Schäfer, Mike S. : „Is the population becoming more critical of science? Segmentation analyses of the Swiss population based on panel data“. 5. Jahrestagung der Fachgruppe Wissenschaftskommunikation der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft, Digital, .
    • Metag, Julia : „Wissenschaftskommunikation im Wandel“. Projektverbund Münsterland Leben, digital, .
    • Metag, Julia : „Impulse on the topic "Science for society - the role of knowledge communication".“ Großer Konvent der Schader-Stiftung, Digital, .
    • Hase, Valerie; Schäfer, Mike S.; Metag, Julia; Henry, Luc; Bischofberger, Mirco : „Who funds scientific projects online - and why? A multivariate analysis of attitudes and donor behavior in the context of scientific crowdfunding by matching survey and donation data.“ Annual Conference of Science Communication Division of the German Communication Association (DGPuK), Münster, Germany., .
    • Wintterlin, Florian; Gurr, Gwendolin; Metag, Julia : „Current news coverage topics and trust in media. On the influence of hostile media perceptions and credibility assessments.“ Gemeinsame Jahrestagung der Fachgruppe „Kommunikation und Politik“ der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), des Arbeitskreises „Politik und Kommunikation“ der Deutschen Vereinigung für Politische Wissenschaft (DVPW) und der Fachgruppe „Politische Kommunikation“ der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM) "Desinformation, Populismus, “Lügenpresse” - Vertrauen und Glaubwürdigkeit in der politischen Kommunikation", Mainz, .
    • Metag, Julia; Gurr, Gwendolin : „"The eternally spinning record" - Permanent topics of reporting as a challenge for political journalism?“ Vortrag auf der gemeinsamen Jahrestagung 2020 der Fachgruppe „Kommunikation und Politik“ der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK), des Arbeitskreises „Politik und Kommunikation“ der Deutschen Vereinigung für Politische Wissenschaft (DVPW) und der Fachgruppe „Politische Kommunikation“ der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Mainz, Deutschland, .
    • Füchslin, Tobias; Schäfer, Mike S.; Metag, Julia : “Who Wants To Be a Citizen Scientist? Identifying the Overall Potential of Citizen Science and Target Segments in Switzerland.” 69th Annual Conference of the International Communication Association (ICA), Washington,DC,USA, .
    • Metag, Julia : “Seeking Information about Science: Developing and Testing a Model to Explain General Science Information Seeking”. 69th Annual Conference of the International Communication Association (ICA), Washington,DC,USA., .
    • Metag, Julia : “What Drives Science Media Use? Predictors of Online and Offline Media Use for Information About Science and Research”. 69th Annual Conference of the International Communication Association (ICA), Washington DC, .
    • Füchslin, Tobias; Schäfer, Mike S.; Metag, Julia. : “Who Wants To Be a Citizen Scientist? Identifying the Overall Democratic Potential of Citizen Science and Target Segments in Switzerland and Germany.” 72nd Annual World Association for Public Opinion Research (WAPOR) Conference, Toronto, Canada, .
    • Arlt, Dorothee; Dalmus, Caroline; Metag, Julia : “Direct and Indirect Effects of Involvement on Hostile Media Perceptions in the Context of the Refugee Crisis in Germany and Switzerland.” Vortrag auf der 68. Jahrestagung der International Communication Association (ICA), Prag, Tschechien, .
    • Metag, Julia; Raemy, Patric; Marcinkowski, Frank : „Politics in the selfie era: the effect of selfies on the attribution of personal characteristics of politicians.“ Vortrag auf der 63. Jahrestagung der DGPuK, Mannheim, Deutschland., .
    • Dalmus, Caroline; Arlt, Dorothee; Metag, Julia : “Hostile Media Perceptions in the Context of the Refugees Crisis: Direct and Indirect Effects of Involvement on Hostile Media Perceptions in Germany and Switzerland”. Vortrag auf der Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Lugano, Schweiz., .
    • Metag, Julia : „Science communication in transition.“ Öffentliche Vernunft? Die Wissenschaft in der Demokratie, Essen, Deutschland., .
    • Metag, Julia; Arlt, Dorothee : “The Role of Online Communication and Mass Media in the Refugee Crisis – Insights from Two Countries”. Vortrag auf der ECREA Political Communication Conference 2017 “Political Communication in Times of Crisis: New Challenges, Trends & Possibilities”, Zürich, Schweiz., .
    • Metag, Julia : „Effects of science communication and what we can learn from it.“ Wissenschaft braucht Gesellschaft – Wie geht es weiter nach dem March for Science?, Hannover, Deutschland, .
    • Rauchfleisch, Adrian; Arto, Xenia; Metag, Julia; Post, Senja; Schäfer, Mike S. : “How journalists verify online sources during terrorist crises. Analyzing Twitter communication during the Brussels attacks”. AoIR 2017, Tartu, Estland., .
    • Metag, Julia : „Agenda-building through politicians' tweets? The use of political tweets by Swiss journalists.“ Politische Kommunikation unter den Bedingungen von Mobilität, Transnationalisierung, Fragmentierung, Zürich, Schweiz., .
    • Metag, Julia : „Social media in crisis communication during major events (ABC events)“. Sommerklausur der Eidgenössischen Kommission für ABC-Schutz, Konolfingen, Schweiz., .
    • Füchslin, Tobias; Schäfer, Mike S.; Metag, Julia; Kristiansen, Silje; Rauchfleisch, Adrian : “Audiences of Science Communication in Switzerland - An Audience Segmentation”. 67. Jahrestagung der International Communication Association (ICA), San Diego, USA., .
    • Rauchfleisch, Adrian; Arto, Xenia; Metag, Julia; Post, Senja; Schäfer, Mike S. : „How journalists verify online sources during terrorist crisis. Analyzing Twitter communication during the Brussels attacks“. 67. Jahrestagung der International Communication Association (ICA), San Diego, USA., .
    • Metag, Julia; Schäfer, Mike S.. : “Science Communication in an Online Media Environment – Current Changes and Perspectives for Future Research.” Political Communication in the Online World“ zur 67. Jahrestagung der International Communication Association (ICA), San Diego, USA, .
    • Metag, Julia; Schäfer, Mike S. : „Why do citizens search for information about science? Development of an explanatory model and empirical testing.“ Jahrestagung der Fachgruppe Wissenschaftskommunikation der DGPuK, Landau, Deutschland, .
    • Rauchfleisch, Adrian; Arto, Xenia; Metag, Julia; Post, Senia; Schäfer, Mike S. : „Networked journalism: source search and verification on Twitter during the Brussels attacks.“ Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft, Chur, Schweiz., .
    • Schäfer, Mike S.; Füchslin, Tobias; Metag, Julia; Kristiansen, Silje; Rauchfleisch, Adrian : „The four audiences of science communication. An analysis of the segmentation of the Swiss population“. Jahrestagung der Schweizerischen Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM, Chur, Schweiz., .
    • Füchslin, Tobias; Schäfer, Mike S.; Metag, Julia; Kristiansen, Silje; Rauchfleisch, Adrian. : „The four audiences of science communication. An analysis of the segmentation of the Swiss population“. 62. Jahrestagung der DGPuK, , Düsseldorf, Deutschland, .
    • Metag, Julia. : “Swiss citizens’ attitudes toward refugees and their information use.” Constructing Swiss Identity and Country Image in Times of Migration: Europe between Integration and Exclusion, Fribourg, Schweiz., .
    • Metag, Julia : “Response to the Lecture by Massimiano Bucchi ‘Visual Science Literacy – Images And Public Understanding Of Science In The Digital Age’.” CHESS – Kompetenzzentrum für Hochschul- und Wissenschaftsforschung der Universität Zürich, Zürich, Schweiz., .
    • Dalmus, Caroline; Metag, Julia; Arlt, Dorothee : „What motivates citizens to comment online on the topic of refugees? An analysis of factors influencing the writing of online comments on the topic of refugees. Presentation at the Annual Conference "Disliking, Discussing, Demonstrating - Political Participation in (Media) Change".“ "Politik und Kommunikation" der Deutschen Vereinigung für Politikwissenschaft (DVPW), der Fachgruppe "Kommunikation und Politik" der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) , Jena, Deutschland., .
    • Metag, Julia; Arlt, Dorothee : „The construct topic disenchantment: theoretical conceptualization and scale development.“ Jahrestagung 2017 der Fachgruppe Rezeptions- und Wirkungsforschung der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft, Erfurt, Deutschland, .
    • Rauchfleisch, Adrian; Metag, Julia; Bütikofer, M; Rupp, N : “Me-Too and (Social) Media Stars: Swiss Politicians on Twitter.” 6th European Communication Conference der European Communication Research and Education Association (ECREA), Prag, Tschechien, .
    • Metag, Julia : „Mediale Visualisierungen des Klimawandels und deren Folgen“. Interdisziplinäre Woche der Theologischen Fakultät, Universität Fribourg, Fribourg, .
    • Metag, Julia; Schäfer, Mike S. : „The Swiss Science Barometer - First results and perspectives.“ ScienceComm’16, Grandson, Schweiz., .
    • Schäfer, Mike S.; Metag, Julia : “Selling Science 2.0: What Scientific Projects Receive Crowdfunding Online?” ICA, Fukuoka, Japan, .
    • Metag, Julia; Rauchfleisch, Adrian : “Agenda-building and journalists’ use of political tweets: From information subsidies to perceived influences.” ICA, Fukuoka, Japan, .
    • Kovic, Marko; Rauchfleisch, Adrian; Metag, Julia; Szenogrady, Julian; Caspar, Cathrin : “The impact of social media activity and mass media presence on electoral success: Evidence from the 2015 Swiss general election”. Vortrag auf der WAPOR 69th Annual Conference, Austin, Texas, USA., .
    • Metag, Julia; Schäfer, Mike S.. : „Between deniers and specialists. An analysis of the online communication of universities.“ Vortrag auf der 61. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, , Leipzig, Deutschland., .
    • Schäfer, Mike S.; Metag, Julia : „Selling Science 2.0. Which science projects are successful online on crowdfunding platforms?“ Vortrag auf der Jahrestagung der Adhoc-Gruppe Wissenschaftskommunikation der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft, Dresden, Deutschland., .
    • Metag, Julia; Schäfer, Mike S. : „Success factors of scientific crowdfunding projects. An experiment on the effect of dialogue intensity and previous donation success.“ Vortrag auf der Jahrestagung 2016 der Fachgruppe Rezeptions- und Wirkungsforschung der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft, , Amsterdam, Niederland., .
    • Metag, Julia; Schäfer, Mike S.; Füchslin, Tobias : „Global Warming's Five Germanys - A typology of German recipients in terms of their attitudes and information use on climate change.“ Vortrag auf der 10. Deutsche Klimatagung, , Hamburg, Deutschland., .
    • Metag, Julia : „Issue fatigue and avoidance and their implications for political communication.“ Vortrag auf der ECREA Political Communication Conference 2015 “Changing political communication, changing Europe?”, Odense, Dänemark., .
    • Rauchfleisch, Adrian; Metag, Julia : “Swiss politicians on Twitter: Switzerland as a most different system”. Vortrag auf der Jahrestagung der International Communication Association (ICA), San Juan, Puerto Rico., .
    • Metag, Julia; Schäfer, Mike S.; Barsuhn, Tjado; Füchslin, Tobias; Kleinen-von Königslöw, Katharina : “Perceptions of climate changes imagery. Evoking salience and self-efficacy through visualization of climate change.” Vortrag auf der Jahrestagung der International Communication Association (ICA), San Juan, Puerto Rico., .
    • Metag, Julia; Rauchfleisch, Adrian : „Agenda-Building durch Tweets von Politikern? Die Nutzung politischer Tweets durch Schweizer Journalisten“. Gastvortrag im Rahmen der Vorlesung „Politische Kommunikation in komplexen Umwelten“, Zürich, .
    • Metag, Julia; Rauchfleisch, Adrian : „The agenda-building function of political tweets. An analysis of the ese of political tweets by Swiss journalists.“ "Politische Online-Kommunikation. Voraussetzungen, Facetten und Folgen des strukturellen Wandels politischer Kommunikation“ des Arbeitskreises „Politik und Kommunikation“ der DVPW und der Fachgruppe „Kommunikation und Politik“ der DGPuK, Düsseldorf, Deutschland., .
    • Metag, Julia; Rauchfleisch, Adrian : „Why do Swiss journalists use Twitter? An analysis of the functions of Twitter and the role of professional variables for journalistic Twitter use.“ . Vortrag auf der Jahrestagung „Re-Inventing Journalism“ der Fachgruppe „Journalismusforschung“ der DGPuK und der Journalism Studies Section der ECREA, Winterthur, Schweiz., .
    • Metag, Julia; Schäfer, Mike S.; Barsuhn, Tjado; Füchslin, Tobias; Kleinen-von Königslöw, Katharina : „Effects of climate change visualizations - An analysis using Q methodology.“ „Wissenschaftskommunikation zwischen Risiko und (Un)Sicherheit“ der Ad-Hoc-Gruppe „Wissenschaftskommunikation“ der DGPuK, Jena, Deutschland, .
    • Füchslin, Tobias; Metag, Julia; Schäfer, Mike S. : „Global Warming's Five Germanys - A typology of German recipients in terms of their attitudes, behaviors and communication activities on climate change.“ „Wissenschaftskommunikation zwischen Risiko und (Un)Sicherheit“ der Ad-Hoc-Gruppe „Wissenschaftskommunikation“ der DGPuK,, Jena, Deutschland, .
    • Metag, Julia; Marcinkowski, Frank : “Predictions of electoral outcomes based on trait inferences from portrait photographs”. 5th European Communication Conference der European Communication Research and Education Association (ECREA), , Lissabon, Portugal., .
    • Metag, Julia; Schäfer, Mike, S. : „Polar Bears and Power Plants: Visualizing climate change and its effects.“ Science Comm‘ 14, Beromünster, Schweiz., .
    • Rauchfleisch, Adrian; Metag, Julia : “The special case of Switzerland: Swiss politicians on Twitter.” 67. Jahrestagung der World Association for Public Opinion Research (WAPOR), Nizza, Frankreich, .
    • Metag, Julia : “National Support, Local Opposition? Effects of Communication on Opinion about Local and National Energy Issues.” Jahrestagung der International Communication Association (ICA),, Seattle,USA, .
    • Metag, Julia; Marcinkowski, Frank : “The Effect of Politicians’ Facial Appearance on Voting Behavior.” Jahrestagung der International Communication Association (ICA), Seattle, USA., .
    • Rauchfleisch, Adrian; Metag, Julia : „Swiss politicians on Twitter: New opportunities for journalism“. Jahrestagung der SGKM, Zürich, Schweiz, .
    • Metag, Julia : „Conversations about the energy transition - On the relevance of interpersonal communication for the acceptance of energy policy measures at the local and national level.“ Wissenschaftskommunikation im Wandel“ der Ad-Hoc-Gruppe „Wissenschaftskommunikation“ der DGPuK, Zürich, Schweiz., .
    • Flemming, Felix; Marcinkowski, Frank; Metag, Julia : “The Paradox of Online Campaign Effects on Election Outcomes – Are Spin-Offs on Traditional News Media the Answer to this Problem?” ECREA Conference “New Trends in Political Communication, Milano, Italien, .
    • Metag, Julia : „Political communication and energy transition in the local - A case study.“ Vortrag auf der Jahrestagung 2013 „‘Vision Stadt‘: Ort demokratischer und sozialer Innovation“ des Arbeitskreises Lokale Politikforschung der DVPW, Münster Deutschland, .
    • Metag, Julia : “Political Communication and Direct Democracy at Local and National Level. Effects of Communication on Opinion Formation about Local and National Issues”. Jahrestagung der International Communication Association (ICA), London, England., .
    • Metag, Julia : „Changing local communication: Current structures of local communication processes and their impact on citizens' local political competence.“ 58. Jahrestagung der DGPuK, Mainz, Deutschland, .
    • Metag, Julia : „More competent locally? Media and interpersonal influences on political competence in local and federal political issues compared.“ „Politische Kommunikation in lokalen und regionalen Kontexten“ des Arbeitskreises „Politik und Kommunikation“ der DVPW und der Fachgruppe „Kommunikation und Politik“ , Österreich, .
    • Marcinkowski, Frank; Metag, Julia; Wattenberg, Carolin. : “Why Do Candidates Use Online Media in Constituency Campaigning? An Application of the Theory of Planned Behavior.” Chasing the Digital Wave: International Lessons for the UK 2015 Election Campaign, London, England, .
    • Metag, Julia : “The Reception of Local and National Political Issues. Differential Effects on Political Participation.” 4th European Communication Conference der European Communication Research and Education Association (ECREA), Istanbul,Türkei, .
    • Marcinkowski, Frank; Metag, Julia : “Explaining Online Campaigns: The Interplay of Strategic, Structural, and Individual Predictors in National, State, and Local Elections”. Jahrestagung der International Communication Association (ICA), Phoenix, .
    • Metag, Julia : “Communication and Opinion Formation on Local and National Political Issues: Issue Effects and Implications for Direct Democratic Voting”. Political Communication Graduate Preconference im Rahmen der Jahrestagung der International Communication Association (ICA), Phoenix, .
    • Metag, Julia; Donk, André : „Zum Verhältnis fragmentierter Öffentlichkeit und fragmentierter Städte“. 57. Jahrestagung der DGPuK, Berlin, .
    • Marcinkowski, Frank; Metag, Julia : “Why Do Candidates Use Online Media in Constituency Campaigning? An Application of the Theory of Planned Behavior”. ECPR Joint Sessions, Antwerpen, .
    • Metag, Julia; Kohring, Matthias; Marcinkowski, Frank : “Technophobic of Emerging Technologies? A Comparative Analysis of the Framing of Nanotechnology in Austria, Switzerland and Germany”. Jahrestagung der International Communication Association (ICA), Boston, .
    • Marcinkowski, Frank; Metag, Julia : “Mediatized Candidates: How Do They Campaign and Perform?” ECPR Joint Sessions, St. Gallen, .
    • Hauser, Christiane, Metag, Julia, Brenner, S., Fiedeler, U., Hocke, P., Kaiser, M., Kohring, Matthias; Marcinkowski, Frank : “Media Coverage of Nanotechnology in Austria, Switzerland and Germany”. Second Annual Conference of the Society for the Study of Nanoscience and Emerging Technologies, Darmstadt, .
    • Donk, André; Metag, Julia; Kohring, Matthias; Marcinkowski, Frank : “Framing Emerging Technologies. Risk Perceptions of Nanotechnology in the German Press”. Konferenz der International Association for Media and Communication Research (IAMCR), Braga, .
    • Metag, Julia : “Effects of Discussion Networks and Mass Media during Direct Democratic Voting”. International Summer School "Political Communication and Electoral Behaviour", Mailand, .
    • Metag, Julia : „Skandalisierung des ostdeutschen Rechtsextremismus' in west- und ostdeutschen Tageszeitungen? Ein Intra-Extra-Media-Vergleich“. Tagung "Skandal! Mechanismen öffentlicher Aufmerksamkeitserzeugung", Cottbus, .