Janina Grabs Speaker at the 2019 Re:Co Symposium of the Specialty Coffee Association

The Specialty Coffee Association’s Re:Co [Regarding:Coffee] Symposium is a “gathering of the greatest minds and most influential thinkers in the coffee industry,” convened to “look at the specialty coffee market, the challenges we face and some of the solutions we have, and also shine a light on opportunities for growth and development and delve into how these can be approached.”

TRANS SUSTAIN’s Janina Grabs was invited as a speaker to the 2019 Re:Co Symposium with the theme “Coffee In Crisis: A Call And Response “ to discuss the macroeconomic dysfunction in the coffee trade and possible solutions. In her talk “From Band-Aid Solutions to Sustainable Systems: Overcoming the Single Exit Fallacy”, she highlighted the prospects and limits of using differentiation strategies such as sustainability certifications and quality improvements to address the structural problems (including structural oversupply and low prices) of the sector. The talk was covered by media as “a key highlight to set the stage” and spurred important discussions among the specialty coffee community. Read the article here.