Andrea Kanzler

Doctoral Student and Research Assistant
© Privat

University of Münster
Institute of Business Administration
at the Department of Chemistry and Pharmacy
Leonardo-Campus 1
48149 Münster


andrea.kanzler@uni-muenster.de

  • Research Foci

    • Innovation Management
    • Digital transformation
    • Digital Health

  • Publications

    • , and . . “How sustainability changed corporate governance.” Journal of Business Chemistry, № 21 (3) doi: 10.17879/64988373192.
    • , and . . “Combining perspectives: How we are creating impact.” Journal of Business Chemistry, № 21 (2) doi: 10.17879/64988384088.
    • , and . . “‘Digital transformation – how medical doctors employ influencer marketing strategies.’.” in Digital Disruption and Transformation, Vol. 8 of Digital Disruption and Transformation, edited by Schallmo Daniel, Baiyere Abayomi, Gertsen Frank, Andreas Foss Rosenstand Claus and A.Williams Chris­topher. Berlin: Springer Nature. doi: 10.1007/978-3-031-47888-8_8.

  • Scientific Talks

    • Kanzler, Andrea : “How emotions can impact consumer behavior on social media”. Cambrigde University Conference Mallen2024, Cambrigde, .
    • Kanzler, Andrea : “How influencers can shape consumer behavior”. 2024 AMA Summer Academic Conference , Boston, .
    • Kanzler, Andrea : “Digital health and Digital transformation”. EMAC Marketing Conference, Athens , .
    • Kanzler, Andrea : “The power of Green-Influencers in teaching sustainability”. ISPIM Innovation Conference , Ljubljana, .
    • Kanzler, Andrea : “ ISPIM Innovation Conference in Copenhagen, Denmark”. ISPIM Innovation Conference, Copenhagen, .