Andrea Kanzler, M.A., M.Sc.

Institute of Business Administration at the Department of Chemistry and Pharmacy

  • Research Areas

    • Innovation Management
    • Digital transformation
    • Digital Health

  • Research Article (Book Contribution)

    • Kanzler, Andrea. . ‘‘Digital transformation – how medical doctors employ influencer marketing strategies.’ .’ In Digital Disruption and Transformation, edited by Daniel Schallmo, Abayomi Baiyere, Frank Gertsen, Claus Andreas Foss Rosenstand, Chris­topher A. Williams, 153–172. Cham, Switzerland : Springer Nature. doi: 10.1007/978-3-031-47888-8_8.

  • Scientific Talks

    • Kanzler, Andrea (): ‘Digital health and Digital transformation’. EMAC Marketing Conference, Athens , .
    • Kanzler, Andrea (): ‘The power of Green-Influencers in teaching sustainability’. ISPIM Innovation Conference , Ljubljana, .
    • Kanzler, Andrea (): ‘ ISPIM Innovation Conference in Copenhagen, Denmark’. ISPIM Innovation Conference, Copenhagen, .